Digital Marketing

Digital Marketing Course Content:

  1. What Is Digital Marketing?
    • Digital marketing defined
    • How Digital marketing works
    • Distinctions of Digital marketing
    • Components of online marketing
  2. Building a Digital Foundation
    • Online marketing planning and success
    • Defining your target market
    • Online marketing measurement
  3. Planning a Web Site for Online Marketing
    • Site map
    • Site components
    • Wireframing
    • Elements of a successful site
    • Home page best practices
  4. Building or Optimizing a Web Site for Online Marketing
    • Web site platforms
    • All about Domain names
    • Choosing a right hosting company
    • Analyzing the Website
    • Web site maintenance and management
    • Mobile sites
  5. Content Marketing
    • Authority marketing
    • Article marketing
    • Social media content
    • Online PR
    • Web site and email content
  6. Search Engine Marketing
    • Overview of search engine marketing (SEM)
    • Search engine optimization (SEO)
    • Paid search
    • Local search
    • Link building In-depth
  7. Social Media Marketing
    • Social media, social networking, and social media marketing defined
    • Blogging and micro blogging
    • Social networking
    • Video sharing
    • Social shopping and opinions
    • Social news and social bookmarking
    • Social events
    • Wikis
    • Social media strategy
  8. Blogging
    • To blog or not to blog?
      Blogging success
    • Blog content creation ideas
  9. Online Advertising
    • Search ads
    • Display ads
    • Affiliate marketing
    • Social media advertising
    • Local advertising
    • Email advertising
  10. Email Marketing
    • Collecting email addresses
    • Using a third-party management company
    • Email messages
  11. Online marketing strategy

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