WordPress is an open-source website design tool developed in PHP. In non-geek style, it’s possibly the best and many powerful blogging and site content management program (CMS) around today. Celebrities, news outlets, music sites, Fortune 500 corporations and many famous blogs are using WordPress. WordPress can be free downloaded for self-hosted installations from it or WordPress.org can also be utilized as a managed service through WordPress.com.

COURSE SUMMARY

• Understand the fundamentals of WordPress and its functionalities
• Demonstration of some popular theme frameworks to select a theme and related plugins for a website
• How to handle security and backup of a site
• Know about WordPress ecommerce and video production and distribution, and membership systems.
• Deep understanding of search-engine optimization and Lead generation

MODULE 1 : FUNDAMENTALS

TOPICS: What is WordPress and its significance as a Content Management System, Domains & Hosting, WordPress basic layouts and user-interface, WordPress Data Elements: Pages, Posts and Links, Visual Editor, Sidebar Widgets, Installing plugins, WordPress navigation bars and menus, Links, File Transfer Protocol

MODULE 2 : THEME AND PLUGIN SELECTION

TOPICS: Themes and Theme frameworks, Image management, styling a Weaver site, styling a StudioPress theme, Navigation, Styling a WooTheme, Backup & Security, Social media sharing, Portfolios, audio and video embedding, and more

MODULE 3 : HTML/CSS, MOVING SITES, BACKUP & SECURITY, COMMENTING

TOPICS: HTML and CSS introduction, Backup and Security, Moving Sites, Commenting

MODULE 4 : E-COMMERCE, LEAD GENERATION, MEMBERSHIP

TOPICS: Newsletter systems, RSS to email systems, shopping carts , Payment systems, Membership systems

MODULE 5 :  SEO

TOPICS: Traffic sources, Meta tags optimization, Keyword analysis, Google analytics