SEO
Introduction
Search engine optimization is the procedure for enhancing the rankings of the web site searching engines (Search engine result page). The better (or even more generally) a website is shown in a search engine list (like Google), the more readers it’s likely to receive. In today’s competitive industry SEO is more important than ever before. Search engines drive countless users per day searching for responses for their queries or for answers to their problems. For those who have a site, blog or online store, SEO might help the business objectives meet and grow. SEO isn’t just about search engines but great SEO methods improve simplicity and the consumer experience of a site.
COURSE SUMMARY
Course Name | SEO Online Training |
Contents | Basics of SEO, On-Page Optimization, Off-Page Optimization, SEO metrics |
Duration | 30 Hours with Flexible timings |
Delivery | Instructor Led-Live Online Training |
Eligibility | Any Graduate |
Ideal For | Freshers, aspirants seeking to learn the Search engine optimization |
Next Batch | Please visit the schedule section |
Course Objectives
WHAT IS COVERED?
- SEO fundamentals and key concepts
- Off-Page Optimization
- On-Page Optimization
- Site Optimization
- SEO for Website, blog or WordPress
- Penguin, Panda and Hummingbird Updates
- Best Practices
Course Curriculum
MODULE 1: INTRODUCTION
TOPICS: How search engines think, Myths, Latest trends
MODULE 2: PLANNING
TOPICS: The keyword research, Goal-setting, Analytics
MODULE 3: ONSITE SEO
TOPICS: Building site visibility, Feeds and sitemaps, Site structure, Internal linking, Hub pages, PageRank mapping, Page structure, managing onsite edits
MODULE 4: CONTENT STRATEGY
TOPICS: Its Significance in SEO, Rules for good content, Rewriting
MODULE 5: OFFSITE SEO
TOPICS: Basic link building, Directory submission, Social media profiles, Press releases
MODULE 6: LINK OPTIMIZATION
TOPICS: Broken link repair & redirection, finding non-linking citations, Begging for links
MODULE 7: BLENDED SEARCH
TOPICS: Image optimization, Video optimization, shopping feed optimization
MODULE 8: SEO METRICS
TOPICS: How to track, Attribution, Advanced analytics reports
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