Search engine optimization is the procedure for enhancing the rankings of the web site searching engines (Search engine result page). The better (or even more generally) a website is shown in a search engine list (like Google), the more readers it’s likely to receive. In today’s competitive industry SEO is more important than ever before. Search engines drive countless users per day searching for responses for their queries or for answers to their problems. For those who have a site, blog or online store, SEO might help the business objectives meet and grow. SEO isn’t just about search engines but great SEO methods improve simplicity and the consumer experience of a site.

COURSE SUMMARY

WHAT IS COVERED?

• SEO fundamentals and key concepts
• Off-Page Optimization
• On-Page Optimization
• Site Optimization
• SEO for Website, blog or WordPress
• Penguin, Panda and Hummingbird Updates
• Best Practices

MODULE 1:  INTRODUCTION

TOPICS: How search engines think, Myths, Latest trends

MODULE 2: PLANNING

TOPICS: The keyword research, Goal-setting, Analytics

MODULE 3: ONSITE SEO

TOPICS: Building site visibility, Feeds and sitemaps, Site structure, Internal linking, Hub pages, PageRank mapping, Page structure, managing onsite edits

MODULE 4:  CONTENT STRATEGY

TOPICS: Its Significance in SEO, Rules for good content, Rewriting

MODULE 5:  OFFSITE SEO

TOPICS: Basic link building, Directory submission, Social media profiles, Press releases

MODULE 6:  LINK OPTIMIZATION

TOPICS: Broken link repair & redirection, finding non-linking citations, Begging for links

MODULE 7:  BLENDED SEARCH

TOPICS: Image optimization, Video optimization, shopping feed optimization

MODULE 8:  SEO METRICS

TOPICS: How to track, Attribution, Advanced analytics reports