SEO Training and Services
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SEO Course Content
1. SEO Life Cycle
- Offline/off page Optimization
- Online/on page Optimization
- Position Monitoring
2. Off page Optimization: (Search Engine Marketing)
- History of search engines
- Social Bookmarking
- Classified postings
- Article postings
- Email Marketing
- Free Press releases
- Traffic Sources Reports
- Trade lead posting
- Rss Feed Marketing
- Introduction to Offsite Optimization
- Social media Optimization
- Hosting of Google sitemap
- Submission to search engines
- Linking Building Methodology
- Types of Linking Methods
- Search engines vs. Directories.
- Blog Creation & Blog commenting
- Creation of forums, participating in forums
- Participating in groups & Creation of new groups
- Keyword analysis, website analysis, Competitors Research and Analysis
- Link building Concepts, One way linking / two way link building advantages
3. On page Optimization:
- How to Choose Domains.
- Seo lead qualifying and closing strategies
- Keyword Placement.
- Pre Optimization Report
- Key word research
- Competitors’ website analysis
- Rewriting robot friendly text
- Header Tags Optimization
- Title Tag Optimization
- Meta Tag Optimization
- SEO Content Writing
- Image Tag Optimization
- Key words Optimization
- Anchor Links Optimization
- URL Selection
- Seo Website Architecture Planning
- Alt Tag Optimization
- Website structure Optimization
- Body text and content Optimization
- Sitemap for link Optimization
- XML Sitemap Creation
- Rss Feed Creations
- HTML coding optimization for seo standards
- How to do Effective Website design for search engine optimization
- Identification of unique visitors and return visits to websites.
- How to write seo friendly Content, content research and content Re-writing
4. Position Monitoring:
- Monitoring website ranking with different keywords
- Difference between White Hat SEO and Black Hat SEO.
- How to do Seo for Static Websites and Dynamic websites.
- Constant research of updated technology for better positioning
- Anatomy of Google, yahoo, msn and major search engines
- Renewal of expiry trade leads and posting new trade leads
- Research on current popular directories and site submission
- Changing methodology with change in search engine algorithm
5. Social Media Optimization
- Social Networking Sites. (Twitter, Linkdin, Facebook etc)
- Social Bookmaking Sites. (Stumbleupon, delicious, reddit etc)
6. Pay Per Click (PPC)
- Affiliate Marketing.
- Google Adsense.
- Google Adwords
- PPC or Pay per Click Campaign Management.
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