SEO Course Content

1. SEO Life Cycle

• Offline/off page Optimization
• Online/on page Optimization
• Position Monitoring

2. Off page Optimization: (Search Engine Marketing)

• History of search engines
• Social Bookmarking
• Classified postings
• Article postings
• Email Marketing
• Free Press releases
• Traffic Sources Reports
• Trade lead posting
• Rss Feed Marketing
• Introduction to Offsite Optimization
• Social media Optimization
• Hosting of Google sitemap
• Submission to search engines
• Linking Building Methodology
• Types of Linking Methods
• Search engines vs. Directories.
• Blog Creation & Blog commenting
• Creation of forums, participating in forums
• Participating in groups & Creation of new groups
• Keyword analysis, website analysis, Competitors Research and Analysis
• Link building Concepts, One way linking / two way link building advantages

3. On page Optimization:

• How to Choose Domains.
• Seo lead qualifying and closing strategies
• Keyword Placement.
• Pre Optimization Report
• Key word research
• Competitors’ website analysis
• Rewriting robot friendly text
• Header Tags Optimization
• Title Tag Optimization
• Meta Tag Optimization
• SEO Content Writing
• Image Tag Optimization
• Key words Optimization
• Anchor Links Optimization
• URL Selection
• Seo Website Architecture Planning
• Alt Tag Optimization
• Website structure Optimization
• Body text and content Optimization
• Sitemap for link Optimization
• XML Sitemap Creation
• Rss Feed Creations
• HTML coding optimization for seo standards
• How to do Effective Website design for search engine optimization
• Identification of unique visitors and return visits to websites.
• How to write seo friendly Content, content research and content Re-writing

4. Position Monitoring:

• Monitoring website ranking with different keywords
• Difference between White Hat SEO and Black Hat SEO.
• How to do Seo for Static Websites and Dynamic websites.
• Constant research of updated technology for better positioning
• Anatomy of Google, yahoo, msn and major search engines
• Renewal of expiry trade leads and posting new trade leads
• Research on current popular directories and site submission
• Changing methodology with change in search engine algorithm

5. Social Media Optimization

• Social Networking Sites. (Twitter, Linkdin, Facebook etc)
• Social Bookmaking Sites. (Stumbleupon, delicious, reddit etc)

6. Pay Per Click (PPC)

• Affiliate Marketing.
• Google Adsense.
• Google Adwords
• PPC or Pay per Click Campaign Management.