Hybris Marketing Course Curriculum:

1.Business Analysis

• Formal definition of business analysis
• Role of business analyst
• Key responsibilities of business analyst
• Overview of different techniques that can be used for business analysis, such as SWOT analysis and MOSCOW
• Introduction to the hybris project delivery framework

2.Accelerators

• Introduction to the Accelerator concept
• Key features and technology behind the hybris Accelerators

3.Hybris Basics

• Guided path to installing and configuring a local instance of hybris
• hybris architecture from a business perspective (modules, extensions, addons)
• A typical system architecture based on hybris
• Introduction to the GUIs: hMC, Cockpits and hAC
• Introduction to the Cockpit NG framework
• Security and user management
• Work flow management and the hybris business process engine
• Process automation via Cronjobs
• Reporting: hybris Report Cockpit and integration with iReport Designer
• Localization & Internationalization

4.Data Integration

• Data integration landscape and legacy systems
• hybris type system and hybris data
• Solutions for systems migration: ImpEx
• Solutions for systems co-existence: data hub, hot folders, scheduled ImpEx

5.Content Management

• Product modeling (classifications and variants)
• Product Cockpit
• Catalog Management
• Web Content Management
• WCMS Cockpit

6.Commerce Management

• Commerce Basics: introduction to commerce functionality delivered – OOTB
• Search and Navigation
• Advanced Personalization
• Promotions and Vouchers
• B2B specific functionality
• Commerce Infrastructure Services
• Payment
• Subscriptions and Bundling
• hybris Omni Commerce Connect

7.Order Management

• Order Management Module
• Order Management Services
• Sourcing: an Overview
• Workflows in Order Management Services
• Availability to Sell (ATS)

8.Channel Management

• Mobile Capabilities
• InStore Application
• Customer Service Functionality
• Print Capabilities