Introduction

Loyalty Management can be applied to multiple industries, where customer loyalty programs are utilized to build customer relationships and to promote specific customer behaviors. Loyalty Management enables marketers to plan and execute closed loop loyalty programs, such as FFP(Frequent Flyer Programs), Rewards programs, or bonus programs, and target their most loyal customers with customized offers.

Prerequisties

• Basic CRM and CRM marketing knowledge

Course Content

• Overview of Loyalty Management
• Program Management
• Membership Handling
• Reward Rules Management
• Processing Engine
• Partner Management
• CRM Integration
• Benefits Handling
• Voucher Handling