SAP CRM Functional Online Training

SAP CRM Functional Online Training

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    SAP CRM Functional Course Content:

    1. Introduction to:

    • Fundamentals and architecture of SAP CRM
    • SAP CRM Marketing
    • SAP CRM Sales
    • SAP CRM Service
    • Implementation & operation of SAP CRM
    • CRM Base Customization: CR 100
    • Overview of the CRM Solution: SAP CRM

    2. CRM basic data:

    • Account Management
    • Organizational model
    • Product master
    • Customizing settings for each object
    • CRM business transactions
    • Overview of generic functions in business transactions
    • Activity management
    • Customizing for these objects
    • Process control and determination
    • Partner determination
    • Actions

    3. Overview of pricing in CRM

    • CRM billing
    • Basics concepts of CRM middleware
    • Introduction to the CRM Web Client User Interface

    4. CRM Marketing : CR 600

    • Overview of marketing management in SAP CRM
    • Marketing Plans and campaign management
    • Working with marketing projects
    • Preparation and Execution of campaigns
    • Segmenting business partners
    • Marketing attributes
    • Graphical Modeler
    • Creating profiles and target groups
    • Personalized mail forms
    • Creating personalized e-mails
    • Marketing Product Proposals
    • Lead Management and Surveys
    • Campaign automation
    • External List Management
    • Special Functions and Features in campaign management
    • Couponing

    5. CRM Sales: CR 300

    • Opportunity management and Pipeline Performance Management
    • Copying control
    • Quotation management
    • Order management
    • Special functions in quotation and order management
    • Pricing in SAP CRM Sales
    • Contract management
    • Rebate processing
    • Activity management inSAP CRM Sales
    • Visit planning
    • Territory management

    6. CRM Service : CR 700

    • Maintenance of technical objects
    • Installed base management
    • Individual objects
    • Service contract processing
    • Service agreements
    • Service contracts
    • Service plans

    7. Service order processing

    • Resource planning
    • Service confirmation
    • Service billing
    • ERP Integration

    8. Complaints and returns processing

    • Complaints and returns
    • In-house repair processing

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    • 1 week, 3 days
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