SAP CRM Functional Online Training
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SAP CRM Functional Course Content:
1. Introduction to:
- Fundamentals and architecture of SAP CRM
- SAP CRM Marketing
- SAP CRM Sales
- SAP CRM Service
- Implementation & operation of SAP CRM
- CRM Base Customization: CR 100
- Overview of the CRM Solution: SAP CRM
2. CRM basic data:
- Account Management
- Organizational model
- Product master
- Customizing settings for each object
- CRM business transactions
- Overview of generic functions in business transactions
- Activity management
- Customizing for these objects
- Process control and determination
- Partner determination
- Actions
3. Overview of pricing in CRM
- CRM billing
- Basics concepts of CRM middleware
- Introduction to the CRM Web Client User Interface
4. CRM Marketing : CR 600
- Overview of marketing management in SAP CRM
- Marketing Plans and campaign management
- Working with marketing projects
- Preparation and Execution of campaigns
- Segmenting business partners
- Marketing attributes
- Graphical Modeler
- Creating profiles and target groups
- Personalized mail forms
- Creating personalized e-mails
- Marketing Product Proposals
- Lead Management and Surveys
- Campaign automation
- External List Management
- Special Functions and Features in campaign management
- Couponing
5. CRM Sales: CR 300
- Opportunity management and Pipeline Performance Management
- Copying control
- Quotation management
- Order management
- Special functions in quotation and order management
- Pricing in SAP CRM Sales
- Contract management
- Rebate processing
- Activity management inSAP CRM Sales
- Visit planning
- Territory management
6. CRM Service : CR 700
- Maintenance of technical objects
- Installed base management
- Individual objects
- Service contract processing
- Service agreements
- Service contracts
- Service plans
7. Service order processing
- Resource planning
- Service confirmation
- Service billing
- ERP Integration
8. Complaints and returns processing
- Complaints and returns
- In-house repair processing
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