Introduction

Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals.  Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together.

Course Content

1.Prospects

• Visitors
• Prospect Records
• Prospects Creation
• Importing Prospects
• List Management

2.Administration

• Dashboard Overview
• Pardot Connectors
• Page Actions
• Custom Fields
• User Management
• Recycle Bin

3.Pardot Campaigns

• Creating a Pardot Campaign
• Pardot Campaigns vs. Salesforce Campaigns

4. Pardot Forms

• Lead Generation
• Form Creation

5.Lead Management

• Automation Rules
• Dynamic Lists
• Completion Actions
• Segmentation Rules

6.Scoring

• Lead Qualification
• Scoring Rules

7.Email Marketing

• Permission-based Marketing
• Email Templates
• Deliverability

8.Engagement Studio

• Lead Nurturing
• Creating an Engagement Program

9.Landing Pages

• Layout Templates
• Creating a Landing Page

10.Social Marketing

• Social Posting
• Custom Redirects

11.Salesforce Integration

• Pardot and Salesforce Relationship
• Object Syncing
• Salesforce Connector
• Mapping Fields
• Field Syncing