Salesforce Marketing Cloud Online Traning

Salesforce Marketing Cloud Online Traning

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    Introduction

    Salesforce marketing cloud is a platform built for supporting various phases of marketing. They use Studio & Builder which is regarded as components is where they implement all the phases. Salesforce marketing cloud covers all the essential components of Studio’s and Builder’s such as Email studio, content builder, Analytics builder, Web studio etc.

    Course Content

    1.Email Studio

    • Overview
    • Administration
    •Subscribers
    Lists
    All Subscribers List
    Exclusion List
    Publication Lists
    Suppression Lists
    • Data Extensions
    • Create & Send an Email –Live Example
    • Classic Content
    •Types of Sends
    •Send Logging
    •A/B Testing
    •Tracking
    •Triggered Sends
    •Overview
    •Use-case and examples

    2.Contact Builder

    •All Contacts
    •Data Sources
    •Imports
    •Data Designer
    •Contact Deletion
    •Best Practices

    3.Content Builder

    •Overview
    •Emails
    •Templates
    •Content Blocks
    •Code Snippet
    •Best Practices

    4.Mobile Studio

    •Overview
    •Mobile Connect
    Overview
    Administration
    Import & Manage Contacts
    Messages
    •Mobile Push
    Overview
    Notifications
    Analytics Builder
    •Reports
    StandardReports
    Discover

    5.Automation Studio

    •Overview
    •Create and Schedule an Automation
    •Automation Studio Activities
    SQL Query Activity
    SQL Queries – examples
    Data Views& its usage
    Send Email Activity
    Import File Activity
    File Transfer Activity
    Script Activity
    Filter Activity
    Data Extract Activity
    Wait Activity

    6.Web Studio (Cloud Pages)

     Landing Pages
     Smart Capture Form
     Examples and use-cases

    7.Journey Builder

    •Overview
    •Journey Creation – Live Example
    •Journey Templates
    •Journey Entry Sources
    Data Extension
    Audience
    Salesforce Data Events
    Events
    •Journey Canvas Activities
    Wait Activity
    Send Email Activity
    Decision Splits
    Engagement Splits
    Random Splits
    Joins Activity
    Update Contact Activity
    Sales and Services Cloud Activities
    Overview & examples
    •Goals
    •Journey Settings
    •Journey Testing
    •Journey History & Reports
    •Administration
    •Real Time scenarios and errors
    •Best Practices+

    8.Marketing Cloud Connect

    •Overview
    •Installation steps
    •Use Cases
    Email sends
    Journey Builder Integration
    Journey Builder Salesforce Entry sources
    Journey Builder Sales & Service cloud activities
    Synchronized Data Sources
    •Real Time scenarios and errors
    •Troubleshooting
    Capture API logs
    Capture Salesforce Logs
    •Best Practices

    9.AMPSCRIPT

    •Overview
    •Live examples
    •Real time Use cases
    How to use Ampscript in Emails
    How to use Ampscript in SMS & Push Messages
    How to use Ampscript in Cloud Pages
    •Commonly used functions

    10.SSJS

    •Overview
    •Live examples
    •How to use SSJS in Cloud Pages
    •How to use SSJS in Automation Studio Script Activity
    •Use cases

    11.API

    •SOAP API
    Overview
    WSDL and Endpoints
    Live examples using SOAP UI tool
    Real time Use cases
    •REST API
    Overview
    API App creation
    API endpoints
    Live examples using POSTMAN tool
    Real time Use cases

     

     

     

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    • 3 weeks, 3 days
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        Course Features

        Live Instructor-led Classes

        This isn't canned learning. Its dynamic, its interactive, its effective

        Expert Educators

        Only the best or they're out. We are constantly evaluating our trainers

        24&7 Support

        We never sleep. Need something answered at 3 am? No Problem

        Flexible Schedule

        You don't learn as per our calendar. We work according to yours.

        Customized Training's

        The most part self-managed and adaptable to suit a person's particular adapting technology needs

        Priority Based Training's

        Real-time Scenario based Assignments and Case Studies

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