Introduction

Marketing Operations Management (MOM) is a version of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is characterized by an attempt to achieve measurable and trackable Return on Marketing Investment (ROMI), and, as a means of achieving that, creating a marketing dashboard, leading to improved marketing effectiveness. The concept of the marketing dashboard is that a marketing executive, or indeed any employee of an organization, can log into a system which shows the status of all ongoing marketing activities showing ‘fuel consumption’, ‘speed’ and various other metrics in the automotive analogy.

Prerequisties

Course Content

1. RMS Overview

• Explain the Oracle Retail Footprint
• Describe the high level RMS workflow
• Discuss the applications that integrate with RMS

2. RMS Navigation

• Navigate through the RMS application and forms
• Perform a search for information
• Use the view menu
• Use system help

3. Organizational Hierarchy

• Describe the organizational hierarchy structure in base RMS
• Explain multi-channels
• Create a store
• Add a warehouse to the organizational hierarchy
• Assign a cost structure to the physical warehouse
• Add a virtual warehouse to the physical warehouse
• Set up a virtual warehouse as an internal finisher
• Explain the stores and warehouse workflow

4. Merchandise Hierarchy

• Define the structure of the merchandise hierarchy
• Identify the levels of the merchandise hierarchy
• Identify merchandise hierarchy concepts
• Explain profit calculation, open to buy and markups
• Add a department
• Add a class
• Add a subclass

5. Merchandisers and Suppliers

• Explain the role of merchandisers
• Explain how to create a merchandiser
• Define supplier workflow
• Describe supplier management
• Identify supplier characteristics
• Describe electronic data Interchange
• Describe adding an item to a supplier
• Explain return requirements

6. Partners and Finishers

Define a partner
Define partner options
Create a partner
Maintain and search for a partner
Describe internal and external finishers
Explain work orders
Define transformation and packing

7. Value Added Tax

Explain Value Added Tax ( VAT)
Explain VAT vs. Sales Tax
Describe Inclusive and Exclusive VAT
Identify VAT regions
Explain VAT rates

8. Items and Differentiators

• Create 1, 2 and 3-level items with and without diffs
• Add Level 1, 2 and 3 item detail
• Define differentiators
• Explain the importance of transaction Levels
• Define the various types of unit of measure
• Identify the item status
• Define key item options and the use of color-coding in the option list
• Identify the item properties that can be used to group items

9. Item Types

• Describe Container, Crate, Contents and Returned items
• Create Deposit Items
• Create Transformable Orderable and Sellable Items
• Create Concession and Consignment Items
• Define Catch Weight Items

10. Pack Lists

• Identify and describe the types of pack items
• Create a sellable pack
• Create an orderable vendor pack
• Create an orderable buyer pack
• Create a simple pack

11. Item Lists

• Explain possible uses of item lists
• Create an item list
• Use an item list
• Rebuild an item list
• Identify the item properties that can be used to group items
• Identify item properties inherent to item setup that can be used to group items
• Describe additional item properties that can be used to group items

12. Locations

• Establish item/location relationships
• Set item/location cost
• Edit item/location information
• Explain possible uses of location lists
• Create a location list
• Use a location list
• Rebuild a location list

13 .System Administration

• Define system parameters
• Maintain Audit Trails
• Describe Dynamic Hierarchies
• Maintain Batch processes
• Describe System Integrations
• Define Data Conversions

14. Custom Flex Attributes

• Describe Attribute Groups and Group Sets
• Explain Attribute Types
• Maintain Custom Validation Functions

15. Retail Sales Audit Overview

• Explain the Sales Audit Process
• Define System Options
• Determine Foundation Data
• Describe totals
• Explain Audit Rules
• Define Compeititors
• Explain General Ledger

16. Retail Trade Management Overview

• Explain Landed Costs
• Describe Country and Zone level expenses
• Describe Assessments
• Explain Purchasing, letter of credit, and transportation
• Define HTS
• Describe Obligation
• Explain Custom Entry and Landed Costs Basic computer knowledge
• Retail industry experience