Introduction

Oracle Eloqua enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects.

Course Content

Module 1

• Eloqua Data Model Review
• Initial Configuration
• Delivering Results Exercise

Module 2

• Deliverability and IP Warming
• Advanced Website and Form Integration
• CRM Integration Overview
• CRM Integration Exercise

Module 3

• CRM Integration Exercise Review
• Lead Scoring Best Practices
• Lead Scoring Exercise

Module 4

• End to End Data Flow Exercise
• Advanced Filters for Segmentation using Custom Objects
• CRM-Based Segmentation Exercise

Module 5

• Solution Design
• Solution Design Exercise
• Partner Resources