IBM Unica Online Training

IBM Unica Online Training

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    IBM Unica Campaign Course Content :

    1. Introduction to Unica Campaign

    2. Concepts and need for Unica

    • Marketing Campaigns
    • Campaign Life Cycle
    • Unica in marketing campaign

    3. User Groups and Roles

    • Users and concepts
    • Adding New User
    • Modify Users
    • Remove Users
    • Edit user information
    • Assign role to Users

    4. User Groups and Concepts

    • Adding New Group
    • Modify Groups
    • Remove Groups

    5. Unica Roles & configuration

    • Roles and Concepts

    6. Offer management

    • Concepts of offers
    • Offer templates
    • Offer Creation
    • Offer operations

    7. Campaign management

    • Concepts of Campaign
    • Unica Campaign Overview
    • Campaign Creation
    • Campaign operations

    8. Flowcharts

    • What are flowcharts?
    • Concepts of flowcharts
    • Adding Flowchart to campaign
    • Flowchart Creation
    • Flowchart Processes
    • Data manipulation processes
    • Run Processes
    • Optimize Processes

    9. Data manipulation processes

    • Select
    • Merge
    • Sample
    • Segment
    • Extract

    10. Run Processes

    • Snapshot
    • Schedule
    • Mail list
    • Cal list
    • E Message

    11. Optimize Processes

    12. Stored objects

    • Derived fields
    • User variables
    • Custom macros
    • Templates
    • Stored Table Catalogs

    13. Reports

    • Flowchart cell reports
    • Segment Crosstab reports
    • Calendar of Campaigns
    • System-wide reports
    • Object-specific reports

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    • 1 month

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