IBM UNICA CAMPAIGN ONLINE TRAINING COURSE CONTENT

UNICA CAMPAIGN BASICS

• The Unica 8 Suite
• Campaign Concepts & Terminology
• Navigating Around the Unica Campaign Interface
• Creating a Campaign

BUILDING A CAMPAIGN, DATA REFINEMENT & OUTPUT

• Configuring Queries Based on the Derived Fields
• The Snapshot Process
• Table Mapping
• The Audience Process
• The Extract Process
• Scheduling the Flowcharts

BUILDING A CAMPAIGN, DATA SELECTION & MANIPULATION

• Creating a Flowchart
• The Select Process
• Strategic Segments
• Definition & Use
• Associating Segments With Campaigns
• The Merge Process
• Building Queries With the Unica Macros
• Building Queries With the User Variables
• The Segment Process
• The Sample Process
• Running Flowcharts
• Using the Flowcharts Templates