IBM UNICA CAMPAIGN ONLINE TRAINING

IBM UNICA CAMPAIGN ONLINE TRAINING

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    IBM UNICA CAMPAIGN ONLINE TRAINING COURSE CONTENT

    UNICA CAMPAIGN BASICS

    • The Unica 8 Suite
    • Campaign Concepts & Terminology
    • Navigating Around the Unica Campaign Interface
    • Creating a Campaign

    BUILDING A CAMPAIGN, DATA REFINEMENT & OUTPUT

    • Configuring Queries Based on the Derived Fields
    • The Snapshot Process
    • Table Mapping
    • The Audience Process
    • The Extract Process
    • Scheduling the Flowcharts

    BUILDING A CAMPAIGN, DATA SELECTION & MANIPULATION

    • Creating a Flowchart
    • The Select Process
    • Strategic Segments
    • Definition & Use
    • Associating Segments With Campaigns
    • The Merge Process
    • Building Queries With the Unica Macros
    • Building Queries With the User Variables
    • The Segment Process
    • The Sample Process
    • Running Flowcharts
    • Using the Flowcharts Templates

     

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    • 1 month
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