IBM Contact Optimization Online Training
IBM Contact Optimization is a web-based extension of IBM Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
- General knowledge of database marketing
- General knowledge of IBM Campaign
- General knowledge of scoring methodology
- General knowledge of contact strategies
- Explain the basics concepts of IBM Contact Optimization
- Create a pre-Optimization flowchart
- Create an Optimization Session
- Create optimization rules
- Add scoring methodology
- Review optimization reports
- Create a post-optimization flowchart
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