Introduction
Adobe Analytics Training is the industry’s premier solution for legitimate analytics and comprehensive categorization across all of your marketing strategies. Adobe Analytics APIs provide many options for integrating your most critical client data into critical business operations.

Course Content

1.Introduction

• About Adobe Analytics
• About this Playbook.

2.Communication

•  Communication Management
•  Recommended Communication Process and Principles
• Setting Communication Goals
• Recommendations on a Communication Approach

3. Accountability

• Steering Committee
• Common Roles and Responsibilities within a Steering Committee
• Setting up a Working Group.

4.Structure

• Project-Based Recommended Organizational Structure
• Business Recommended Organizational Structure,
• Roles and Responsibilities.

5.Deployment and Implementation

• Typical Deployment Scenarios for Adobe Analytics
• Deployment process steps
• Implementation Acceptance
• Project Management
• Project Delivery Phases
• Communication
• Administration
• Workflows

6.Solution Architecture – Inputs and Outputs

• Data Workbench, Cross-Channel Attribution
• Report Builder
• Ad Hoc Analysis
• Data Connectors
• Data Warehouse
• Compare Adobe Analytics Versions.

7.Adobe Analytics Integrations

• Common Third-party Integrations
• Marketing Cloud Integrations
• Validation & Optimization and Security.
• Communication Management
• Recommended Communication Process and Principles
• Setting Communication Goals
• Recommendations on a Communication Approach