IBM Unica Online Training
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IBM Unica Campaign Course Content :
1. Introduction to Unica Campaign
2. Concepts and need for Unica
- Marketing Campaigns
- Campaign Life Cycle
- Unica in marketing campaign
3. User Groups and Roles
- Users and concepts
- Adding New User
- Modify Users
- Remove Users
- Edit user information
- Assign role to Users
4. User Groups and Concepts
- Adding New Group
- Modify Groups
- Remove Groups
5. Unica Roles & configuration
- Roles and Concepts
6. Offer management
- Concepts of offers
- Offer templates
- Offer Creation
- Offer operations
7. Campaign management
- Concepts of Campaign
- Unica Campaign Overview
- Campaign Creation
- Campaign operations
8. Flowcharts
- What are flowcharts?
- Concepts of flowcharts
- Adding Flowchart to campaign
- Flowchart Creation
- Flowchart Processes
- Data manipulation processes
- Run Processes
- Optimize Processes
9. Data manipulation processes
- Select
- Merge
- Sample
- Segment
- Extract
10. Run Processes
- Snapshot
- Schedule
- Mail list
- Cal list
- E Message
11. Optimize Processes
12. Stored objects
- Derived fields
- User variables
- Custom macros
- Templates
- Stored Table Catalogs
13. Reports
- Flowchart cell reports
- Segment Crosstab reports
- Calendar of Campaigns
- System-wide reports
- Object-specific reports
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