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IBM Unica Online Training

IBM Unica Campaign Course Content :

1. Introduction to Unica Campaign

2. Concepts and need for Unica

  • Marketing Campaigns
  • Campaign Life Cycle
  • Unica in marketing campaign

3. User Groups and Roles

  • Users and concepts
  • Adding New User
  • Modify Users
  • Remove Users
  • Edit user information
  • Assign role to Users

4. User Groups and Concepts

  • Adding New Group
  • Modify Groups
  • Remove Groups

5. Unica Roles & configuration

  • Roles and Concepts

6. Offer management

  • Concepts of offers
  • Offer templates
  • Offer Creation
  • Offer operations

7. Campaign management

  • Concepts of Campaign
  • Unica Campaign Overview
  • Campaign Creation
  • Campaign operations

8. Flowcharts

  • What are flowcharts?
  • Concepts of flowcharts
  • Adding Flowchart to campaign
  • Flowchart Creation
  • Flowchart Processes
  • Data manipulation processes
  • Run Processes
  • Optimize Processes

9. Data manipulation processes

  • Select
  • Merge
  • Sample
  • Segment
  • Extract

10. Run Processes

  • Snapshot
  • Schedule
  • Mail list
  • Cal list
  • E Message

11. Optimize Processes

12. Stored objects

  • Derived fields
  • User variables
  • Custom macros
  • Templates
  • Stored Table Catalogs

13. Reports

  • Flowchart cell reports
  • Segment Crosstab reports
  • Calendar of Campaigns
  • System-wide reports
  • Object-specific reports

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